Cosnova reveals Brazilian expansion plans for essence make-up brand

19-Jan-2018
Colour Cosmetics Finance

The company, which dominates the German cosmetics market, plans to head into Brazil in 2018

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Cosnova reveals Brazilian expansion plans for essence make-up brand

Cosnova, the German cosmetics company, has announced plans to take its essence make-up brand into Brazil.

The brand expanded into the US in 2008 and Italy in 2017, and will now take its millennial-focused colour brand essence – which turned 15 this year – into Brazil via its cosnova Brasil Cosmetics Ltda company.

Javier González, Founder and Managing Director of cosnova Beauty, said: “The Brazilian cosmetics market is one of the

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