Cosnova reveals Brazilian expansion plans for essence make-up brand

By Lucy Tandon Copp 19-Jan-2018

The company, which dominates the German cosmetics market, plans to head into Brazil in 2018

the essence 'Maker shop' in Berlin, Germany

Cosnova, the German cosmetics company, has announced plans to take its essence make-up brand into Brazil.

The brand expanded into the US in 2008 and Italy in 2017, and will now take its millennial-focused colour brand essence – which turned 15 this year – into Brazil via its cosnova Brasil Cosmetics Ltda company.

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Javier González, Founder and Managing Director of cosnova Beauty, said: “The Brazilian cosmetics market is one of the...

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