Cosmoprof Asia celebrates 15th anniversary with record breaking show

Published: 12-Nov-2010

Asian energy produces a strong event


Cosmoprof Asia has marked its 15th show with record breaking visitor and exhibitor numbers. This year's show, the largest ever, according to organisers SoGeCos, saw exhibition space grow by 10% to 57.5 thousand sqm helping to swell exhibitor numbers to 1,633 companies. Pre registration also saw an unprecedented growth, surging 49%. Organisers are confident that final visitor numbers will surpass 41,000.

As in previous years, there was a strong focus on international exhibitors, with this year's show featuring 18 country and group pavilions, including Israel, Japan, Korea, Thailand, Taiwan, the US, Italy, France, Spain, Turkey, the UK and Germany.

"You can really feel the energy out there - this has been a very strong show for us," commented Claudia Bonfiglioli, manager SoGeCos France. "There is a real passion out there and it confirms that the Asian cosmetics market is still growing and still offers great opportunities."

This year's show introduced a number of new features including Spa Soul, a spotlight on the spa industry, which showcased a number of high end spa brands who shared their experiences of the Asian spa industry through a series of free educational seminars. Bonfiglioni told cosmeticsbusiness that the feature will be increased next year with more brands and seminars. The nail and hair sectors were also highlighted through a series of seminars and conferences which again offer great growth opportunities for next year, Bonfiglioni continued.

Exhbitors were similarly pleased with the show. Brandy Baik, overseas development manager for packaging specialist FS Korea said: "This has been a really good show for us. The quality of the visitor is improving and most big companies are now here. We have had some very productive meetings."

Lawrence Yep, vp China, Kosbiz, whose company exclusively distributes medium sized brands in Asia added: "We have a bigger stand this year and it has been very busy. Last year we only presented one brand, while this year we are showing five and we have been in back to back meetings the whole time."

Interestingly, the show also saw a number of ingredients companies exhibiting. In the Swiss pavillion, Mibelle promoted its apple stem cell ingredient. "Ingredients can also be used as a marketing story and we are here to help make our products more accessible to Asian manufacturers," explained Beata Hurst, sales & marketing manager. "We want to increase the awareness of our products and make it available to all producers, not just the big ones."

But the show has no designs on adding an ingredients element next year, Bonfiglioli confirms. "We are not an ingredients show on the side. Local companies are looking for a higher level of formulation to build their brands and there are more quality requirements than a few years ago. We are not competing with other ingredients shows but we believe that in Asia raw materials need to be visible next to the finished product to build brand DNA."

A more in-depth look at the show will be featured in the March issue of SPC Asia.

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