Cosmopack from Bologna to New York

New York Symposium, 22nd-23rd September 2014

New York Symposium, 22nd-23rd September 2014

COSMOPACK, the leading trade fair for the beauty industry’s production chain and part of COSMOPROF WORLDWIDE BOLOGNA, the cosmetics world’s biggest trade show organised by BolognaFiere, will be making its New York debut on September 22nd and 23rd this year at the Trump Soho Hotel.

The "Cosmopack New York Symposium" will be a networking and training workshop involving 50 international companies and the very best of the Made in Italy brand for a whole range of beauty solutions from packaging to make-up.

Top buyers and trade press will be taking part to analyse the potential for growth in the American market and winning business strategies.

Duccio Campagnoli, President of BolognaFiere, said, “We felt the need to organise this symposium because we strongly believe in the development of the American market for Italian and European firms manufacturing and supplying the most advanced technological and creative solutions within the beauty industry for some of the biggest companies worldwide, including a large number of American businesses. We already have a foothold in the American market with Cosmoprof North America, the sector’s most influential event, which we organise in partnership with PBA (the Professional Beauty Association). The US market is the third largest in the world after Brazil and China and we think it is important to create a platform for the East Coast, where the biggest American businesses in the sector manufacture their products.

Thanks to our partnership with Cosmetica Italia and the Polo Tecnologico della Cosmesi we are able to offer this opportunity to a selected group of companies and give them a service appropriate to the global landscape in which they operate.”

The New York SYMPOSIUM will open with a presentation of a research project commissioned by COSMOPACK and carried out by EUROMONITOR INTERNATIONAL. This market survey will focus on the distinctive features of the American market and dedicated sessions will explore issues relating to interaction between companies and buyers (selected from the most influential purchasing managers from major cosmetics firms and retail groups), analysing winning tools and particular ways of breaking into this specific market.

The key decision makers and executives participating in the event will be involved in meetings and round table panels which will enable them to exchange one another their know-how and opinions. Three noteworthy panels (two of them will be produced in partnership with ICMAD, Independent Cosmetics Manufacturers and Distributors Association) will analyse the best strategies to face the US market. The first panel will be focused on what companies need to do to export in the US market. The presentation with the title “Are you ready to export in the US?” will be held by Pamela Jo Busiek, President and CEO of ICMAD.

The second roundtable will be focused on the Italian supply chain, with a focus on the main production districts in Italy and their leading role as the producers of the 65% of the worldwide make up products. The debate will see the participation of Brooke Carlson from the NYC Fashion Institute of Technology. “Excellence Made in Italy” also will be the occasion to present the companies attending the Symposium.

The American and Italian trade press have been invited to attend and their presence will ensure visibility and, most importantly, create a substantial information network for companies, which will be able to take advantage of a dedicated media showcase.

Another panel will then involve dynamic CEO’s representing five different beauty companies recognised for product innovation and excellence. The topic of discussion will be the role of unique packaging, component, formula or delivery system in the overall strategy and success of a brand. “View from the top: the recipe for success” will take place on September 22nd and it will be a good opportunity to share thoughts and opinions with leading personalities of the sector.

Fabio Rossello, President of Cosmetica Italia, said, “Our association also welcomes this new initiative, which brings together leading affiliated companies specialising in subcontracting. The American event enhances the value of the entire cosmetics industry production chain, with a special focus on subcontracted producers, who have stood their ground solidly during the crisis of the last few years. In particular, the industrial output value of over 9,200 million euros confirms the sector’s ability to react during a period where an upswing in consumption is still proving difficult. Evidence of this ability can be seen on the international markets, where Italian production has demonstrated its capacity and potential with an increase of 11%. Industrial indicators such as qualified employment, constant investment in research and innovation and often-overlooked financial solidity also play a vital part in consolidating this excellence.”

Matteo Moretti, President of the Polo Tecnologico della Cosmesi in Italy, said, "The manufacturing chain represented by the Polo Tecnologico della Cosmesi includes Italian cosmetics, with headquarters in the city of Crema, about 20 km in the south of Milan. In this sector there are many important and well-known companies and others that will be new to discover, which will be very interesting, dynamic and effective in their specialisations. They are Italian producers of packaging, the developers of formulas, manufacturers of machinery for production and filling, fillers full service and secondary packaging. The companies of the Polo are all independent, it is up to the customers to choose according to their needs, know how, quality, price, production processes, patents etc. Within the Polo Tecnologico della Cosmesi there are both small and important industries representing the excellence of the sector, that have decided to focus on quality and to sign a code of ethics for the respect of workers, for the environment and for the quality of the product. We ask our companies to adhere to at least the GMP 22716 certification or to the ISO 9001; those who do not have it can reach it in an agreed period of time, just in view of the upgrade even for small businesses. The use of the "Logo" is rather exclusive and reserved to the signatories of the ethics and regulations code decided by the General Management of the Polo. We are proud to participate to the Cosmopack Symposium of New York, it will be the best opportunity to introduce ourselves to a professional audience who is able to appreciate our many specialties."

COSMOPACK is “the show within the show” of COSMOPROF WORLDWIDE BOLOGNA, which in 2014 welcomed 207,238 visitors (59,319 of them from abroad), with more than 250,000 products exhibited by 2,450 exhibitors coming from 69 countries.

COSMOPACK, the exhibition dedicated to the beauty industry’s production chain within Cosmoprof Worldwide Bologna, closed its 2014 edition with some impressive figures: 18,244 visitors (including 12,500 from abroad), 14,000 square meters of space sold, a 9% increase compared with the previous edition and 400 exhibitors from 33 different countries.

The creative content, products on display and innovative formulas make this exhibition a unique event. Cosmopack brings together the whole production chain of the cosmetics industry in one big hub, covering everything from raw materials and machinery to the latest innovations in packaging and high-performance textures.

Cosmopack will take place between 19th-22nd March 2015, with Cosmoprof Bologna running from 20th-23rd March 2015.