Cosmetics under the spotlight at Packaging Innovations and Luxury Packaging London

The exclusive two-day show has revamped its Keynote Theatre to allow for more of a focus on this key packaging market

Packaging Innovations and Luxury Packaging London returns to Olympia, London, on 13-14 September 2017, with more focus on the cosmetics industry than ever before. The exclusive two-day show has revamped its Keynote Theatre to allow for more of a focus on this key packaging market.

The Beauty Forum will kick off day one of the show and will give visitors the opportunity to hear the latest trends and issues from leading industry experts. On show will be Imogen Matthews, Consultant, Journalist and Researcher at I M Associates, who is discussing ‘the role of packaging in engaging beauty consumers. Jamie Mills, Analyst at GlobalData, will consider the beauty packaging landscape, the trends that are shaping this and the opportunities and implications for beauty packaging innovations. Plus, Matthew Gilpin, Design Director – Beauty at Dew Gibbons, will explore what beauty brands can do to stand out in a crowded marketplace, whilst meeting the demands of GenZ and iGen.

Also launching at this year’s show is a free-to-attend Packaging Design Summit. It will consider the current trends, themes and issues facing the packaging designers of today, with key topics including ‘designing for the work-hard, play-hard generation X’, ‘creating beautifully persuasive brands that grow’ and ‘packaging design for brand and product enhancement’. This is being run in association with the Pentawards, the most prestigious worldwide competition exclusively devoted to packaging design in all its forms.

The Pentawards will also be displaying the winners of its previous competition live on the show floor, offering visitors the unique opportunity to gain a global perspective of the best and most creative achievements in packaging design from last year.

Visitors will also be presented with a series of interactive features allowing them to get expert advice on some of the biggest challenges they are facing. This will include favourites such as the Innovation Showcase, where exhibitors will go head to head presenting their latest innovations to a panel of judges, before attendees vote for their favourites. The Innovation Wall will return to air the industry’s ideas and frustrations on the key subject of ‘innovation’. Finally, the Packaging Consultancy Clinic returns to give visitors the opportunity to gain one-to-one advice on any aspect of their packaging.

The capital’s only packaging show is also set to welcome more than 180 leading international suppliers through its doors. Many of whom will be introducing new products, services and innovations to the UK market for the first time. This includes MW Luxury Packaging, Zanders GmbH, Continental Bottle Company, Envases Metalicos Eurobox, Arcade Beauty and Gainerie 91.

For further information, visit the Packaging Innovations or Luxury Packaging London websites or via the show team on +44 020 3196 4300 or PackagingUK@easyfairs.com.

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