Cosmetics Business reveals the 5 biggest hair care trends in new report


Hair care is breaking new ground: the ‘skinification’ of hair is speeding up and its role in self-care has been elevated. What’s next for beauty’s trending category?

Report introduction: At a glance

What's in this report?


Top 5 insights:

1. Skin care for the scalp

2. DIY hair colour

3. Luxury through recession

4. Gaining from hair growth

5. Switching up masks

Country highlights


Global value & growth, 2020

Forecast data. Source: Euromonitor International

Forecast data. Source: Euromonitor International

Key challenges addressed

While many beauty sectors have been hit hard by Covid-19 and ongoing social distancing measures, hair care has remained in good condition, benefiting from the acceleration of self-care and DIY trends due to salon closures.

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Products such as box hair dyes, masks and treatments experienced an unprecedented boom as consumers took colour and care into their own hands. Nevertheless, analysts indicate concern for the longer-term health of certain parts of the category.


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