Concoction to rebrand as ShampYou and launch in US


Brand partners with Aspire Brands

Customised hair care brand Concoction has announced that is is rebranding. From 2016 it will be known as ShampYou. The brand revealed its new identity as well as plans to expand with new licensee Aspire Brand into new markets. The brand will launch into 817 Ulta stores across the US starting in spring 2016.

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Expansion into the US market is something Concoction has been planning since its launch. Brand Founder Alex Epstein explained: “I’m really excited about our entry into the US market. Ulta is a terrific partner for us over there – they have a footprint that covers 48 states. In addition, they do a great job of combining prestige and mastige all under one roof. Their stores really are a beauty destination and they are also incredibly strong on prestige hair care.”


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