Colourform 'Inspire' challenges traditional cosmetics packaging design with moulded fibre

Published: 28-Mar-2022

The manufacturer of the 'Second Skin' packaging which revolutionised the champagne market with Maison Ruinart has launched a packaging concept which illustrates the limitless design possibilities of moulded fibre

Created to excite, ‘COLOURFORM Inspire’ demonstrates the extraordinary capabilities of the application, while delivering on the need for environmentally friendly packaging. COLOURFORM’s concepts have been specifically created to challenge traditional approaches to packaging design across multiple luxury sectors including cosmetics. They capture key trends for 2022 ranging from meticulous craft and active energy, to natural glow and confidence. The features demonstrated within Inspire are interchangeable whether it be a clasp, a particular texture or the use of fibre from James Cropper’s CupCycling facility.

COLOURFORM’S demonstration of what could be done for cosmetics is captured in an inspirational duplex design which is brave and bold, making mono-material cosmetics packaging a reality. Expressive and playful, the Kiss package takes the shape of lips with contrasting inner and outer colourways. It comes complete with colour cut through messaging, tilt-shift product presentation and a debossed brand marque reveal. The surface is soft and refined and can be created in any colours.

The vibrant Kiss concept is scalable in size, accommodating a lipstick or perfume for example; giving the cosmetics market a real opportunity to ramp up sustainability credentials while amplifying bold shapes and colour.

In today’s world, consumers want to do better and want to buy more sustainably. This shift was illustrated by a report conducted by WWF last year which showed that online searches for sustainable goods globally, had risen by 71% since 2016. It also reported that on Twitter, the number of posts related to nature loss and biodiversity had increased by 65% over five years and in the UK alone, there were 2.6 million such Tweets posted in 2020, compared to the 864,000 posted in 2016.

What these findings and other reports reveal is that it’s no longer acceptable or smart to ignore sustainability in business. The responsibility to do better is driving businesses to develop and embed sustainable business practices to ensure they survive and prosper.

Chris Schofield, Head of Design, COLOURFORM, says: “Everything created for our customers is bespoke and therefore unique; imagination is the only limit. The COLOURFORM Inspire collection illustrates the infinite directions and form which can be created depending on the brand character and values.”

“Market-leading design and sustainability do not need to be mutually exclusive when it comes to packaging. Packaging now needs to be both environmentally friendly and beautiful: and it can be. We use renewable energy and natural wood fibres from sustainably managed forests and high-quality upcycled fibres from our own world-class reclaimed fibre plant. Brands can give new life to waste from a variety of sources including used coffee cups, through their packaging solution.”

Blending technological solutions and innovative design with a growing eco-conscious consumer mind-set, COLOURFORM is a thermoformed, moulded fibre packaging solution, offering a full service direct to brands who want to offer a quality, unique and sustainable customer experience. With the ability to create mono-material, premium packaging, the multiple award-winning company is the latest innovation from the James Cropper group.

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