Founded in 1987, today one Collection Lasting Perfection Concealer is sold every three minutes
Collection, the UK make-up brand, has turned 30 and plans to celebrate by hitting the road.
Kickstarting the festivities, the brand will debut its ‘birthday bus’ as it tours around the UK starting in Liverpool in Williamson Square (16 September) before journeying to London’s Leicester Square (23 September).
Those stepping aboard will be treated to makeovers, goody bags, access to the latest launches, discount vouchers for retailers Boots and Superdrug, and sweets.
Collection also plans to run a competition for consumers to with makeovers with celebrity make-up artists Collette Casey, Zoe Stirett, Fern Howe-Shepard or Summer Dyason.
After their makeovers, consumers will be able to share their looks on social media via the on-board photo booth, complete with props and a boomerang function.