UK space is anticipated to be the first of many new global outlets for the beauty brand
Coco & Eve's signature Like A Virgin hair mask
Bali-inspired beauty brand and social media favourite Coco & Eve is poised to debut its first-ever UK retail destination.
The London space, at Shoreditch BoxPark, will play host to the brand’s tropical-themed products, and will be the stage to reveal a new, never before seen launch from the brand.
Only lasting for five days, from 15-19 September, inside there will be a dedicated braid and blow dry bar, giving a nod to the brand’s favoured hair care ranges.
As well as hair treatments, visitors will be able to shop mini and full-sized Coco & Eve skus, from its hero Like A Virgin coconut hair mask (pictured) to its skin care collections.
The brand is also playing into the trend of ‘Instagrammable’ moments, with tropical photo opportunities throughout the space.
Inside the new Shoreditch BoxPark space, London
“We're so excited to drop a little piece of our Balinese paradise in London,” Tom Reynolds, Coco & Eve’s Head of Brand, told Cosmetics Business.
“We're bringing the palms, the beach bars, the rainforests and the flower gardens all the way from us to BoxPark in Shoreditch for our first-ever pop up shop.
“Not only will you have the chance to smell, sample and shop our incredible beauty products but the first 50 through the doors will get their hands on an exclusive goody bag, packed full of products.
“We want to create a memorable experience, and even if a trip to Bali is off the cards at least for the time being, hopefully we can create a memorable escape for one week in the capital.”
While Reynolds did not confirm if the brand would be considering a permanent retail fixture, he hinted that more shopping destinations could be on the cards in the future.
“We've come a long way from that brand that was everywhere on Instagram and after conquering social media have our sights set on conquering the world's malls and high streets.
“This is just the first stop on our tour.”