Coach launches fragrance

Perfume campaign will star actress Chloë Grace Moretz

US fashion brand Coach is entering the beauty sector with its debut perfume, Coach the Fragrance. The scent will launch in autumn 2016 and will be supported by a campaign starring current Coach ambassador Chloë Grace Moretz.

Coach the Fragrance will be available as an eau de parfum and eau de toilette in three sizes as well as in a perfumed body lotion and shower gel format. The range is due to launch in September 2016. The fragrance is packaged in Coach’s signature style with a leather hangtag and the brand’s signature handbag lock closure.

Actress Moretz has been the face of Coach’s fashion range since 2014 and is said to embody “the Coach spirit”. In a statement, she said: “To me, this perfume is everything I love about Coach. It’s modern and happy. It perfectly captures the spirit, energy and excitement that Stuart [Vevers] has bought to Coach.

Stuart Vevers, Creative Director at Coach, added: “I wanted to create a fragrance that represents Coach’s free-spirited attitude, crafting a scent that is individual, authentic and cool.”

#coachfragrance here we go.. Keep your eyes peeled .. @coach @stuartvevers #coach

A photo posted by Chloe Grace Moretz (@chloegmoretz) on