Accessories and lifestyle brand Coach has entered into an 11-year exclusive worldwide fragrance license agreement with Paris-based Interparfums SA.
Under the agreement, Interparfums will create, produce and distribute new fragrances, including new men’s and women’s scents for Coach.
The fragrances and fragrance-related products will be distributed to department and specialty stores and duty-free shops, as well as in Coach’s own retail stores from autumn 2016.
Victor Luis, Chief Executive Officer of Coach, said: “We’ve been pleased with the performance of our fragrance business since our launch. As our brand transformation continues to progress, and with Interparfums as our partner, we know we can leverage this category into a much larger global opportunity.”
Meanwhile, Jean Madar, Chairman and CEO of Inter Parfums, added: “Coach is an iconic brand focused on relevance and innovation. We greatly respect what the company has already accomplished in the realm of fragrance, most notably with Signature and Poppy, the brand’s well-established top selling scents.”
