Clean Reserve’s new Avant Garden collection of fragrances has launched exclusively at Space NK stores and online.
The collection of six fragrances (£129 each) combines traditional linear edp scents with a niche approach according to the US brand.
Greta Fitz, VP Global Marketing & Product Development, Fusion Brands America, explained that, “each fragrance is comprised of two unlikely notes.”
These include: Galbanum & Rain, Hemp & Ginger, Muget & Skin, Saguaro Blossom & Sand, Sweetbriar & Moss and White Amber & Warm Cotton.
She said: “Together they make a magical beautiful fragrance that has never before been experienced.”
The fragrances’ ingredients are all grown in the south of France; Fitz added: “The sustainable flowers from the farm in the original Clean Reserve collection have morphed together creating a fantastical works where two unlikely notes blend together in a lush secret garden.”
The cruelty-free products are free from phthalates, preservatives, gluten and artificial dyes.
Gregory Black, President of Fusion Brands America, added: “Our new Clean Reserve Avant Garden collection incorporates out foundation of eco-friendly ingredients into a luxurious olfactory experience.
“The result is undeniably unique, and positions clean for yet another year of strong consecutive global growth in the category.”
