French beauty brand Clarins has repackaged its iconic edt Eau Dynamisante in new eco-friendly packaging. The new bottle now features a screw off pump, enabling it to be refilled, while it is also easier to recycle as the components can be completely taken apart. Finally, the bottle is now also lighter in weight due to a reduction in the number of packaging components: the insert, client card and inner wedges of the outer packaging have all been removed. The total weight of the 100ml product has been reduced by 8% compared with the previous version, according to Clarins.
“The Clarins Group’s commitment to responsible beauty is rooted in the desire to make continuous progress: it is a conscious desire to take concrete steps in this direction and one that every man and woman of the group is proud to carry out on a daily basis,” said Christian Courtin-Clarins, President of the supervisory board at Clarins.
