Clarins harnesses plant power for new product launch

By Becky Bargh | Published: 26-Feb-2019
Colour Cosmetics

The new Wonder Perfect Mascara 4D also features the brand’s Lash Boosting Complex to help increase length and volume

Clarins has harnessed the power of plants to create its newest product launch.

Designed to give volume, extreme length, curl and high definition, the new Wonder Perfect Mascara 4D (£22) is said to coat every lash from root to tip with an even coating of the formula.

Blended with rose wax and panthenol, it also protects and reinforces lashes with regular application.

Meanwhile, Clarins’ Lash Boosting Complex works to increase lash length and volume over time.

The product will be available across the UK from 14 April.





Like this story? For the latest in beauty trends, product launches and retail strategy, subscribe to Pure Beauty Magazine. For more information click here

  • Companies:
  • Clarins
See more

You may also like

Colour Cosmetics

Wedding beauty trends 2023: Natural glam make-up and sophisticated hair buns top looks

Read more
87% of UK brides are willing to spend up to £300 on hair and make-up for their wedding day, according to the survey by Clarins

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Bobbi Brown on life after Estée Lauder, Jones Road and beating influencers at their own game How make-up mogul Bobbi Brown bounced back with Jones Road Beauty after selling her namesake brand – which came with a tricky 25-year non-compete – and why she is ‘clapping back’ at TikTokers
  2. Serena Williams makes cosmetics debut with Wyn Beauty William’s entry into the make-up category comes after she launched a wellness brand focused on recovery in 2022
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    UK exclusive: MAC scraps free lipstick initiative in Back to MAC recycling scheme The model, where customers are gifted a free lipstick for bringing make-up empties back to store, is being replaced with the brand’s ‘Impact for Change’ scheme
  4. Hot or not? Nails.Inc reveals colour changing duo The collection is available in pink and dark grey, which transform to white and pink in hot and cold temperatures
  5. Seed Beauty

Upcoming event

China Beauty Expo

22-24 May | Shanghai, China See all

You may also like

Colour Cosmetics

Wedding beauty trends 2023: Natural glam make-up and sophisticated hair buns top looks

87% of UK brides are willing to spend up to £300 on hair and make-up for their wedding day, according to the survey by Clarins
You need to be a subscriber to read this article.
Click here to find out more.
Sustainability

Top 50 beauty brands 2023: Which is the world’s biggest brand?

L’Oréal has retained its status as the world’s most valuable beauty brand on Brand Finance’s league table, but did its value rise or dive in 2023?
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Cosmetics Business Picks: 8 beauty launches to keep on your radar

Cosmetics Business chooses eight beauty products which are now available online and on store-shelves
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

The lip oil craze taking social media by storm

Searches for lip oils have skyrocketed in 2022, with the make-up and skin care hybrid’s innovation only set to get slicker
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

8 of beauty’s biggest launches hitting the shelves this week

From Disney inspired make-up collection from Revolution Beauty to Canadian oceanic clay skin care line from Céla, Cosmetics Business rounds up the latest newest beauty drops, hitting the market this week
Colour Cosmetics

Clarins heiress Virginie Courtin-Clarins named Deputy CEO of group

The granddaughter of Clarins’ founder Jacque Courtin-Clarins has taken on a central role within the French beauty company
You need to be a subscriber to read this article.
Click here to find out more.
Media

#CBtop50: The top 50 beauty brands in the world 2020

The 2020 ‘Brand Finance Cosmetics 50’ beauty league table sees L’Oréal take the crown for the world’s most valuable global beauty brand, while CVS stands tall as the top beauty retailer. But how will the coronavirus crisis impact next year’s list?
Subscribe now