Clariant highlights solutions for the care in a timeless era at in-cosmetics Asia 2018. Showcasing innovative hair conditioning ingredients for customised hair care
Clariant, a world-leader in specialty chemicals, will take part again this year in the in-cosmetics Asia exhibition, to be held 30 October - 1 November at the Bangkok International Trade &Exhibition Centre (BITEC) in Thailand.
To answer the call from consumers to get more everlasting effects out of beauty products, Clariant will exhibit under the theme of "care in a timeless era," in which three innovative new hair care ingredients will be showcased along with active ingredients that are dedicated to fight skin fatigue from an impaired circadian cycle.
"We are excited to unveil our expanded product portfolio to cater to current and future needs of our customers in Asia, such as our latest natural actives from Korea; our extended range of natural extracts from Indonesia; and our latest Genadvance and Aristoflex products aimed to deliver superior hair conditioning and new texture and sensory for hair care and skin care," said Francois Bleger, Head of Clariant Business Unit Industrial & Consumer Specialties, Asia Pacific.
Genadvance: ground-breaking conditioning ingredients
Unveiled in Asia for the first time during in-cosmetics will be three revolutionary conditioning ingredients under the advanced hair care Genadvance range that deliver new specific benefits for the end-consumers.
With ingredients proven to surpass current quats in applications such as rinse-off conditioners and conditioning shampoos, the Genadvance series enable the development of individualised products for very damaged, dry and lifeless hair.
Additionally, novel formulation formats can be accessed with Genadvance, enabling formulators to satisfy consumers not only with performance but also the look and feel of cosmetic products.
Within the Genadvance range, Genadvance Hydra and Genadvance Life have been awarded with Clariant's EcoTain sustainable excellence label for providing sustainable benefits above market standard.
"We are delighted to introduce the next generation of hair conditioning agents. Genadvance offers specialised solutions to respond to the hair challenge of mechanical manipulation, heat, chemicals, and everyday elements. It opens a host of new possibilities for formulators to develop new conditioning products that cater with differentiations and innovations to satisfy the needs of consumers," said Guido Appl, Head of Sales and Application for Personal Care / Industrial and Home Care, Clariant Business Unit Industrial & Consumer Specialties, Asia Pacific.
Nobel Prize-inspired B-Circadin active ingredient for advanced skin repair
Furthermore, Clariant will feature at in-cosmetics Asia the ground-breaking active skin care ingredient B-Circadin, dedicated to fighting the effects of skin damage caused by disruptions to skin's circadian rhythm from stressors in daily life.
Developed by Clariant Active Ingredients, B-Circadin maintains the vital synchronisation of skin's circadian cycle, rapidly improving complexion while decreasing puffiness and dark circles.
Inspired by a 2017 Nobel Prize in Physiology or Medicine work, awarded for discoveries in how molecular mechanisms control circadian rhythm, Clariant Active Ingredients and its partner, BioSpectrum, have further advanced the knowledge of both the biological responses to this critical cycle and what occurs when it is disrupted.
Stress, jetlag, shift working hours, intense lifestyles and even exposure to blue light emissions from ubiquitous electronic devices such as laptops, tablets and mobile phones, are examples of how the body's circadian clock may be disrupted, leading to the deregulation of the skin's circadian rhythm, which causes the skin to show signs of fatigue and making it more prone to aggressions.
B-Circadin is extracted from the Lespedeza Capitata plant, grown and harvested in South Korea where it is used for its medicinal properties. The circadian cycle regulating human skin also regulates the rhythm of certain plants, accounting for some leaves and flowers opening during daytime and closing at night.
Containing two key glycosylated flavonoids directly involved in circadian clock maintenance — carlinoside and isoschaftoside — B-Circadin emulates the ability to resynchronise the circadian cycle within skin cells to regulate rhythm-dependent biological functions such as aquaporin-3 and Nrf2 pathway detoxification efficacy.
On a unique synchronised skin model, when exposed to blue light as a stressor to deregulate the circadian rhythm, essential biological functions improved. B-Circadin also blocks the direct oxidative stress induced by blue light radiating from digital screens.
Clariant's team of technical and customer service teams will be on site at their booth No.J40 in Hall 101-103 of the Bangkok International Trade &Exhibition Centre (BITEC) during the three-day exhibition to provide visitors further information on Clariant's products and solutions.
 Products that offer outstanding sustainability advantages are excelled with our EcoTain label. These products have undergone a systematic, in-depth screening process using 36 criteria in all three sustainability dimensions: social, environmental and economic. EcoTain products significantly exceed sustainability market standards, have best-in-class performance and contribute overall to sustainability efforts of the company and our customers.