Ciaté magic pout potion is a lip primer that is said to be formulated for long lasting effects and to be hydrating for the lips.
It contains Volulip technology to boost the production of hyaluronic acid and offer smoother and plumper lips. The brand advises customers to apply it to the lips and wait for it to dry before applying a matte lipstick.
The formula is said to grip onto lip colour to ensure an even application and comfortable all-day wear results.
RRP £16, Ciaté London, ciatelondon.com.