As attention turns to the holiday season, cosmetics brands are questioning the status quo
It's that time of the year again: Christmas in July.
In the cosmetics industry, a large part of the summer period is dedicated to thinking about the festive season and, in particular, what retailers and brands plan to offer shoppers in the run up to December.
This year, as has become customary, many brands are offering special limited edition Christmas launches. However, brands are realising that a standard gift-with-purchase or cinnamon-spiced scent is no longer enough to entice the seasoned beauty consumer any more....
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