China: Bath and Shower Market Report 2017

Water shortages in the north of China and rising water costs are creating difficulties for the bath and shower market. But fresh opportunities await forward-thinking brands

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Home to the biggest group of consumers in the world, China is undeniably important to the global bath and shower products market. However, a mixture of economic concerns and changing consumer focus have seen sales slow in 2015 to total Chinese Yuan Renminbi (CNY) 24.2bn (US$3.5bn at current exchange rates).

Source: Mintel

Established shower routines and the increasing cost of water use are expected to . . .

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