Home to the biggest group of consumers in the world, China is undeniably important to the global bath and shower products market. However, a mixture of economic concerns and changing consumer focus have seen sales slow in 2015 to total Chinese Yuan Renminbi (CNY) 24.2bn (US$3.5bn at current exchange rates).
Source: Mintel
Established shower routines and the increasing cost of water use are expected to
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