Cheeky opens beauty boutique


The new UK brand has opened a dedicated space in east London

Cheeky, the new brand launched by UK spa brand Cowshed has opened a beauty boutique in London's Shoreditch area. Named the Cheeky Parlour, the space is a “creative new hangout for the fashion forward in need of an instant beauty hair and nail fix,” according to the brand. All appointments are given on a walk in basis, with services including 'Cheeky Blows' (blow dries), 'Cheeky Updos' (hair styling) and the Cheeky File & Paint (manicure). All hair services are priced at £15 while the manicure, which includes a nail varnish to take home, is £10.

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Customers can also enter the 'Selfie Studio', which is a unique studio space that allows Cheeky customers to take photos of themselves and share them via social media. They can also buy drinks and snacks from the on-site cafe, or browse the brand's product line of body care, hair care and colour cosmetics. The boutique will stock the entire Cheeky product line from 2 November, which includes items such as shampoo, conditioner, Lip and Cheek Tints and an assortment of nail varnishes which span 21 shades. Products are priced between £7 to £10.