Charlotte Tilbury launches make-up collection in video box presentation

Charlotte Tilbury, the world renowned make-up artist, has launched her latest eye make-up collection

World renowned make-up artist Charlotte Tilbury has launched her latest eye make-up collection, titled ‘Bigger, Brighter Eyes’, in a video box presentation, designed, created and manufactured by Curtis Packaging.

Steve Mallett, Sales Director at Curtis, comments “Many months have been spent researching and developing a product that would fit with the quality that is expected from Curtis. We have created a unique system that allows four different videos which can be uploaded, complete with volume and a pause button. It allows the brand to engage with the consumer on a completely new thrilling level”.

Charlotte Tilbury, the first to take advantage of this video presentation box, has launched the latest range with a tutorial on how to create ‘bigger, brighter eyes’. This elegant box reflects the sophistication of the products inside. The surprise to the consumer comes when they open the lid, as the video begins to play a tutorial given by Charlotte Tilbury herself.

This video presentation box has been specifically designed and produced by Curtis and can be adapted for use on almost any product. The company has the ability to produce innovative packaging while retaining environmental policies and credentials.

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