Pure Beauty

Chanel opens new store in Nice

Published: 28-Jul-2017

The boutique in the south of France will allow consumers to get an early preview of new perfume Gabrielle

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Chanel has opened its second beauty boutique, in Nice, at 1 Place Magenta.

The location is close to its existing fashion boutique at 6 rue Paradis.

The 100sqm store has been fitted out in a 1930s style, with floor tiles of beige marble, white and travertine walls, oblong mirrors and black lacquered furniture.

The frontage has large windows and the open interior layout, with two large pass-through arches, is designed to draw people off the street and through to the back of the shop.

Lighting is provided by natural light, spots and hanging Kleig-style lights in satin black.

An ‘editorial table’ with a black quilted-leather bench takes pride of place at the centre.

This will feature a selection of new and exclusive products, which will be changed every six weeks.

It will include the new

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