C'est Moi, the 'clean' beauty brand, has launched its debut capsule collection created with actress, YouTuber and brand ambassador Liza Koshy.
The One by One collection includes multi-purpose products for eyes, lips and face, which are said to be formulated especially for those with sensitive skin.
For the face, the line-up includes the Face Balm Cleansing Duo (US$16), a multi-cleansing stick with a cleansing balm on one end and an exfoliating silicone brush on the other; Milk It Shimmering Hydrafluid ($20), which features a moisturising blend of jojoba milk and hyaluronic acid, and can be worn alone or under make-up to leave users with a clean and luminous glow; and Flash Please Liquid Highlighter ($12), which is available in three shades and said to deliver a fresh, dewy look with shea butter, apricot oil, aloe and berry peel wax.
There is also a selection of Treatment Mists ($16) in three blends; Chill Out, with jojoba milk, green tea extract, hyaluronic acid, hibiscus and chamomile flowers to help consumers relax; Go Out Energizing, said to give skin energy with vitamin C and apple fruit extract; and Level Out Balancing, with aloe, pineapple fruit extract and “friendly probiotics”.
Meanwhile, the Give 'Em Face masks ($9 each) offer four targeted treatments tailored to meet the needs of different parts of the user's face.
They include the hydrating Butta'Face, with a blend of avocado oil, shea butter, aloe, coconut oil, chamomile and calendula flowers to hydrate and replenish dry and dehydrated skin; Show Face, said to boost skin's radiance with vitamin C, turmeric oil, hyaluronic acid and pineapple ceramide to smooth, soften and exfoliate; Face Off, a whipped clay mask made with lactic, malic and citric acids, green tea, aloe vera and squalane to exfoliate and rejuvenate skin; and Resting B* Face, with rosehip oil, camomile and camellia to nourish and replenish as well as indigo flower to calm stressed skin.
The collection also features the Give 'Em Lip (& Cheek) Tinted Balm ($14), a multi-purpose buttery balm designed to give lips and cheeks a radiant flush of colour. With shea butter, cupuacu butter, blackberry seed oil and a blend of antioxidant oils, it is available in three shades: Smart Mouth, a berry shade; Saucy, a coral; and Talk Back in pink.
Finally, for the eyes, there are three Think Twice Eyeliner Pencils ($12), with each featuring two complementary shades. Designed to glide on easily and provide strong pigments, consumers can choose from Matte Taupe/Metallic Auburn, Metallic Black/Matte Teal and Matte Dark Brown/Metallic Rose Gold.
Featuring cruelty-free, vegan and EWG-verified formulas, the collection is available to pre-order now on the brand's website and will be fully rolled out next week to amazon.com as well as select retail partners in the US.
