Cosmetics Business survey finds that A-listers should still be part of beauty’s marketing strategy, but most do not believe in authenticity
Emilia Clarke joined Clinique as its first-ever brand partner in 2020
Celebrity endorsements have been at the forefront of beauty’s marketing strategy for decades.
Isabella Rossellini joined Lancôme's business in 1893, while Audrey Hepburn...
This is a small extract of the full article which is available ONLY to premium content subscribers. Subscribers sign-in (top right) to read the article.
Subscribe now to premium content on Cosmetics Business