Celebrity partnerships are still winning over consumers, but influence is minimal

By Becky Bargh | 19-Jul-2021
Marketing

Cosmetics Business survey finds that A-listers should still be part of beauty’s marketing strategy, but most do not believe in authenticity

You need to be a subscriber to read this article.
Click here to find out more.

Celebrity endorsements have been at the forefront of beauty’s marketing strategy for decades.

Isabella Rossellini joined Lancôme's business in 1893, while Audrey Hepburn

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like

Marketing

Estée Lauder Companies and Nykaa reveal 2023 winners of Beauty & You incubator awards for Indian beauty

Read more
Biome Laboratories, Call of the Valley and C16 Biosciences were among the Indian beauty players who scooped up to US$500,000 to grow their businesses

Trending Articles

  1. Katy Perry fronts advert for Dolce & Gabbana’s first gourmand fragrance New scent Devotion features notes of candied citrus, orange blossom and Madagascan vanilla
  2. Burberry taps Emma Mackey as face of new Goddess fragrance The Sex Education and Barbie star follows the likes of Adam Driver and Lily James as the Coty-licensed brand’s newest ambassador
  3. Edgewell launches Schick Intuition art competition for emerging talent The winner will receive a $10,000 tuition grant and the chance to be featured on Schick Intuition packaging in Dollar General stores
  4. Coty’s Marc Jacobs hires Kaia Gerber to front new Daisy advertising campaign The 18-year-old American actress features alongside supermodels Adut Akech and Meghan Roche
  5. The Body Shop revives Against Animal Testing t-shirts to highlight ‘silent’ changes The move follows 2019 changes made by the UK government to its policy, which came to light earlier this year

Upcoming event

Cosmoprof India Mumbai

7-9 December 2023 | Jio World Convention Centre See all

You may also like

Marketing

Estée Lauder Companies and Nykaa reveal 2023 winners of Beauty & You incubator awards for Indian beauty

Biome Laboratories, Call of the Valley and C16 Biosciences were among the Indian beauty players who scooped up to US$500,000 to grow their businesses
Marketing

Dr. Jart+ unveils K-pop stars Enhypen as first global ambassadors

The ‘Supercharged repair Cicapair’ campaign will see band members undertaking challenges which Dr. Jart+’s Cicapair line can help solve
You need to be a subscriber to read this article.
Click here to find out more.
Marketing

Charlotte Tilbury named 2023’s most searched-for beauty advent calendar

Jo Malone London, Lookfantastic and Space NK are also racking up Google searches for their festive offerings, according to data from Foundation
Skin Care

Clinique signs Bollywood actress Triptii Dimri as India ambassador

The Bulbbul and Qala star will promote the brand’s skin care and make-up products including Moisture Surge 100hr Auto-Replenishing Hydrator and Even Better Clinical Foundation
Hair Care

Aveda taps Marvel and Netflix actress Hannah Dodd for latest campaign

The Bridgerton and Eternals star will promote the hair care brand’s Botanical Repair line, having previously fronted campaigns for the likes of Burberry
Male Grooming

Estée Lauder and Manchester United team up amid football fever

The heritage beauty brand hopes to engage with Manchester United’s extensive fanbase in China and the Asia Pacific
Marketing

Estée Lauder and Nykaa boost Indian beauty brands with second incubator awards

2023’s Beauty & You awards include new categories honouring scientists, photographers and filmmakers in the Indian beauty scene
Subscribe now