Celebrity endorsements have been at the forefront of beauty’s marketing strategy for decades.
Isabella Rossellini joined Lancôme's business in 1893, while Audrey Hepburn
Cosmetics Business survey finds that A-listers should still be part of beauty’s marketing strategy, but most do not believe in authenticity
Celebrity endorsements have been at the forefront of beauty’s marketing strategy for decades.
Isabella Rossellini joined Lancôme's business in 1893, while Audrey Hepburn