Carven reimagines simplicity

Published: 31-Mar-2014

Carven fragrances creates new fragrance, Carven L’Eau de Toilette

Carven fragrances has created a new fragrance, Carven L’Eau de Toilette, inspired by the “simplicity, freshness and captivating charm of the Carven woman”.

Masterminded by Francis Kurkdjian, the fragrance combines fresh yet musky floral notes with a flash of femininity against a soft, creamy backdrop. Kurkdjian wanted to create a lighter, more airy fragrance than the original: “The original jasmine became freesia, illustrating its totally floral lightness. I also reworked the woody harmony in my composition, so it would blend delicately with the musks.”

The L’Eau de Toilette range includes edt spray in 30ml, 50ml and 100ml, as well as Light Body Cream, Light Bath and Shower Gel and Light Deodorant Spray. In the UK, the scent launches exclusively into Selfridges on 30 March and will be available nationwide from 10 May.

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