Career advice: How I became the General Manager of Dr. Barbara Sturm

From broadcaster to beauty boss, in partnership with CEW UK, here is how Deborah Gale became the GM UK & Senior Vice President Rest of World of Dr. Barbara Sturm

Dr. Barbara Sturm's new central London store

Deborah Gale is the GM UK & Senior Vice President Rest of World of Dr. Barbara Sturm.

Prior to being headhunted by the luxury skin care brand in 2019, Gale's career spans more than a decade, with her CV including Penhaligon's, Estée Lauder, Omorovicza and more.

"Working for a large, established company early on worked well for me and I would recommend it," she tells Cosmetics Business. "I learnt a lot of core, transferable skills and ways of working that are invaluable and that I’ve used ever since."

Here, in association with CEW UK, Gale shares what she believes are the most essential skills a cosmetics industry professional can possess and how to become a leader in beauty.


What attracted you to apply for your role at Dr. Barbara Sturm?

Barbara. When I was approached by the brand, I wasn’t looking to move, and I didn’t know . . .

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