Cantu names songwriter Jordin Sparks as new Brand Ambassador

By Alessandro Carrara | Published: 13-Dec-2022

Sparks will work with Cantu to support its partnership with global nonprofit, Women Empowering Nations

Hair care brand Cantu Beauty has appointed songwriter and actress Jordin Sparks as its new brand ambassador.

Sparks will engage with the brand's community initiatives for young women and support its work with global nonprofit, Women Empowering Nations.

"It's a dream to be working with Cantu to help uplift the next generation of women who are on their own unique and powerful journeys to building their bright futures," said Sparks.

"Beyond the products, Cantu really does so much for the community specifically for women empowerment in which I am super passionate about."

She kicked off her partnership by making a virtual visit to the final 11 young women who were awarded a spot in the Cantu GLOW Global Fellowship.

The fellowship is a four-month hands-on work experience programme in the beauty industry supported by Women Empowering Nations.

"We're so honoured to have Jordin Sparks join the Cantu Crew as our brand ambassador," added Dametria Kinsley, Cantu's Global Vice President of Marketing.

"She has been a pillar in Black and Brown communities for years through her own philanthropic efforts and we're excited to join forces to extend additional resources to women all around the world."

Cantu said it is continuing with a multi-year relationship with nonprofit Gyrl Wonder, to support Black and Latina communities.

The brand also celebrated its second year of Cantu Elevate, an entrepreneurship accelerator program for Black female-led businesses.

Sparks rose to fame in 2007 after winning the sixth season of American Idol at age 17, making her the youngest winner in the show’s history.

She then released a self-titled studio album the following year, which has sold over two million copies globally.

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