Can men's grooming brands be more original than the barber shop aesthetic?

By Alessandro Carrara | 29-Nov-2022
Body Care Skin Care

The barber shop has been a staple brand aesthetic for male grooming products for decades. But as attitudes towards self care and beauty continue to evolve for men, has the barber style become an unhelpful crutch for businesses?

You need to be a subscriber to read this article.
Click here to find out more.

The barber shop has served as one of the most important cornerstones of the male grooming industry for centuries.

In recent years, a shift in men’s attitudes towards

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

How YSL Beauty is using social media to save lives

Read more
The brand’s new digital series Mistaken for Love highlights the nine key warning signs of intimate partner violence

Trending Articles

  1. Inclusive skin care brand HUE raises £250k ahead of December launch HUE has been developed by Hani Hassan and Mona Haidar to meet the needs of people of colour and those with accessibility requirements
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    The complete modern cosmeceuticals checklist beauty brands need to know Pelham Matrix discuss the claims, ingredients and presentation that consumers look for in high-performance products
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Scientists discover why skin itches. What does this mean for beauty? Amid a new breakthrough linking S. aureus to itching, Cosmetics Business rounds-up existing itch-scratch cycle busting ingredients
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Deciem secures first-ever patent across skin care lines The Ordinary and NIOD maker is addressing consumer demand for minimalist formulas and the intricacies of copper peptides
  5. Beiersdorf opens 'agile working' campus in Hamburg The 51,000sqm space includes a newly-built corporate headquarters

Upcoming event

Cosmoprof India Mumbai

7-9 December 2023 | Jio World Convention Centre See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Skin Care

How YSL Beauty is using social media to save lives

The brand’s new digital series Mistaken for Love highlights the nine key warning signs of intimate partner violence
Skin Care

Black Friday: La Roche-Posay, Deciem, FFS Beauty shun Black Friday sales frenzy

The L’Oréal-owned skin care brand follows the likes of Deciem in shutting down its website during the busy shopping period
Skin Care

CeraVe opens first-ever UK pop-up

The L'Oréal-owned skin care brand is encouraging shoppers to go back to school with the London event
Skin Care

L’Oréal sells organic beauty brand Sanoflore for undisclosed sum

Investment fund Ekkio Capital and Sergio Calandri, the founder of Inula Group, have acquired the brand from the French beauty giant
Sustainability

L’Oréal opens new ‘purpose-built’ UK headquarters in London’s White City

The French beauty group has relocated its 1,000-plus London workforce to a new free-flowing, sustainable and energy efficient building
Skin Care

SkinCeuticals hits the road with US treatment truck tour

The L’Oréal-owned aesthetic brand’s activation starts in New York and teaches visitors about the importance of integrating treatments and skin care
Colour Cosmetics

Lancôme teams up with the Louvre for sculpture-inspired collection

The skin care and make-up line has been created by Lisa Eldridge with a campaign including brand ambassadors Zendaya and Amanda Seyfried
Subscribe now