Harry’s Labs is asserting its position as a beauty parent company with the launch of a new hair care brand.
Headquarters becomes the third brand to be introduced by the founder of direct to consumer shaving brand Harry’s, following the introduction of women’s body care brand Flamingo in 2018 and e-commerce site Cat Person in 2020.
Harry's has some experience in the sector with its own line of men's hair care products, but aims to shake up the category with its new female-focused range.
Tapping into shifting consumer demands, the new collection focuses on scalp and root health with skin care inspired skus.
Categorised into three ‘families’, the collections comprise a four-step selection of skus, each containing an Exfoliate, Cleanse, Hydrate and Nourish product, which act as a different approach to traditional hair care lines.
The products are designed to cater to the common needs of dry, balanced and oily roots and scalps, and are said to be packed with nutrients to infuse the scalp with the vitamins and minerals it needs.
The new brand will be led by General Manager Lee Lenox, who joined Harry’s in 2014 to work on its retail strategy.
Meanwhile, the former Director of Brand Marketing at Nasty Gal, Nicole Williams, will serve as Head of Creative & Communications.
“We created Headquarters based on the common desire among women for healthier hair but a lack of understanding on how to achieve it,” said Lenox.
“Headquarters was developed to be a long-term affordable solution for hair wellness through an easy to adopt curated routine.”
Andy Katz-Mayfield, Harry’s co-founder and co-CEO, added: “At Harry’s, our mission is to create products that people like more and [we] believe there is a huge opportunity to fill a gap in the hair care space with a curated suite of products created to build healthier, more reliable hair, starting at the root.”
Products will initially go on sale at shopheadquarters.com and Walmart, and are priced at US$7.50 each.