CPL Aromas talks fragrance influences, technology and trends

Fragrance inspiration took centre stage at a recent lecture led by CPL Aromas and hosted by the British Society of Perfumers. Emma Edwards reports

Addressing audiences in the UK’s London and Manchester via a live link, CPL Aromas’ Marketing Manager, Selena Thomas, explored the influences, technology and trends driving fragrance developments in each category over the last year. With content based on insights from the company’s Perfumer, Angela Stavrevska, the review highlighted the creative strategies inspiring consumers to infuse everyday life with fragrance.

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The interplay between interior design and fragrance has become increasingly evident, with the line between form and function becoming ever more blurred. Creative use of materials was a noteworthy theme with high-end designers opting for novel approaches. Luxury homeware brand Tom Dixon’s choice of the iconic London red brick as the most effective way to diffuse its fragrance – also named after the UK capital – served to highlight the value of strong visual expression and a clear point of difference.

Other interesting examples included . . .

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