C.A.K.E brings more choice to women of colour in the UK


C.A.K.E Founder Stevie Newman explains why her range for Indian, African and Caribbean women is just what the UK’s been waiting for

Can you tell us a bit about yourself and your background in beauty?

Over two years ago I was working in the beauty industry in two different forms. One part was being a shop assistant for a high end retail store where I was trained to be an amateur make-up artist and perform treatments on customers with their latest products. The other was working as an intern in a PR agency that specialised in the fashion and beauty industry, where I got to see how products are promoted and built on reputation. It was a great way for me to fully understand what makes a brand work and how it can build a relationship with its customer both face-to-face and in advertising. But I never thought that one day I would be creating my own brand and creating formulas of my own.


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