By royal seal of approval

Julien Provost, GM, Cire Trudon, talks about balancing heritage with modernity

Once the favourite of French kings and queens, artisan candle maker Cire Trudon has moved from the courts of Louis XIV and Marie Antoinette into the 21st Century without losing its luxury positioning or heritage. General Manager Julien Provost tells Cosmetics Business about the importance of balancing this heritage with today's consumer demands.

What is so unique about the Cire Trudon brand?

The Cire Trudon name is more than just a candle – it's another facet of perfumery. Each candle is like a fragrance: we brief a perfumer around a story or theme and create a scented interpretation of that story. We strive to honour the heritage that made the Maison Trudon name and manufacture every candle ourselves.

How does the manufacturing process differ from other brands?

The candles themselves are made from a wax base of vegetal substances, which forms a unique blend, allowing long lasting combustion, while the glass containers are made from individually hand blown glass inspired by the design of a champagne bucket. In addition to the scented line, we also have pillar candles and our famous busts, which bring back to life the tradition of wax sculptures to be collected rather than burnt. Our latest addition to this line is Benjamin Franklin.

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