Bulldog skin care has teamed up with Penguin Books to create a range of Father’s Day gift sets.
Available exclusively at Waitrose, the limited edition Classic Reads giftsets (RRP £5) include a book and a Bulldog skin care product. Consumers can choose from: HG Well's The Time Machine and The War of the Worlds, Robert Louis Stevenson's Strange Case of Dr Jekyll and Mr Hyde and Sir Arthur Conan Doyle's The Hound of the Baskervilles.
The iconic cover of each book has been redesigned by Bulldog’s in-house design team, with a distinctive Swiss style. Bulldog designer, Chris Falkner, said: "It's one of graphic design's holy grails to create a cover for a Penguin Classics title, let alone a limited edition set. Drawing inspiration from Swiss design and conventions from Bulldog's own brand aesthetic, the covers all feature elements lifted from the pages of the books."
Bulldog founder, Simon Duffy, said: "The 'Classic Reads' Father's Day campaign is a very exciting promotion for Bulldog and we are delighted to be partnering with Penguin Books. We agree with Groucho Marx's assertion that outside of a dog, a book is a man's best friend, but there is a wealth of timeless classics that we all wished we owned, or perhaps never got around to reading."
Sam Voulters, Brand Manager at Penguin Classics, said: "In out 80th anniversary year, we're delighted to be partnering with another great British brand to reach new audiences for these iconic works of literature."
