Building foundations with Quadpack's new make-up range

Four elegant packs that are a direct response to modern make-up formulas

As part of its Q-Line brand, Quadpack’s Make-Up Division has launched a range for liquid foundation: four elegant packs that are a direct response to modern make-up formulas.

Explaining the reason behind the new range, Sonia Cerato, Category Manager of Quadpack’s Make-Up Division, explains: "Foundation is still every woman's must-have make-up product. These days, formulas are not only about colour, but also contain special treatments such as lifting, anti-ageing and SPF. Brands are constantly on the look-out for new delivery systems to accommodate these."

Quadpack's new range shifts foundation packaging beyond airless to include atmospheric pumps and droppers. The two high-performing pump models, particularly suited to thicker formulas, have an in-built technology that prevents the formula coming into contact with metal components, thus preventing any oxidation or alteration. On the other hand, the two dropper models are perfect for lighter formulas, dispensing the correct measurement onto the skin effortlessly.

With treatment foundations now featuring across the entire spectrum of beauty brands, this new range can be tailored to all suit all customers and markets. "The inherent design is modern and simple and the glass itself has a very thick bottom, typical of what you would find in perfume bottle", continues Cerato. "Besides the plastic version, the pump is also available with an aluminium collar and wood-sheathed cap to add a touch of luxury. The dropper version can be treated with an aluminium finish on the collar, while the teats comes in different materials."

With these new end-to-end solutions, and new formats promised over the next few months, Quadpack will have the rapidly-evolving science of foundation make-up covered.

Check out the Q-Line Liquid Foundation range from Quadpack's online catalogue.

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