Actor Bruce Willis is to prolong his fragrance contract with LR Health & Beauty Systems until 2019.
The partnership has already developed three fragrances, which are internationally marketed through sales partners and an online shop. The collaboration started in 2010 with the first fragrance, Bruce Willis. Two years later, Willis presented his first women's fragrance, Lovingly; and both fragrances were nominated for German perfume award Duftstars. At the beginning of 2014 the third fragrance, Personal Edition, was launched.
Patrick Sostmann, spokesperson for LR, commented: "Together with the international star Bruce Willis, we already created three successful fragrances which are very popular with our sales partners and customers and have become top sellers. The trust Bruce Willis has placed in our company and our products means a lot to us."
Further projects with Bruce Willis are planned for the future.
