It is hard to ignore just how many beauty brands and retailers now offer shopping experiences that feature the influence of technology. Innovations are popping up (and being tapped, scanned or downloaded) everywhere. Some let consumers access targeted promotional offers in-store, others seek to bring the brand to life with impactful digital graphic content and so on. From digital mirrors to augmented and virtual reality, interactive POS, mobile voucher codes and beacons, as well as digital screens and playtables, the list of innovations is endless.
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