Bricks-and-mortar stores remain essential for both the purchase and browsing of premium brands

Usage of premium brands has shown a rise across all sectors, with fragrances remaining the most popular category, according to Mintel

For the purposes of this report, Mintel has used the following definitions:

By premium brands, we mean top-end priced brands that are typically sold behind the counter in department store beauty halls (e.g Lancôme, NARS, Clarins). This also includes brands which are part of designer fashion and accessories lines (e.g Dior, Chanel, YSL) and those which have their own luxury stores (e.g MAC, Illamasqua, Jo Malone).

Please note, the terms ‘premium’ and ‘prestige’ are used interchangeably throughout this report.

Written by Roshida Khanom, a leading analyst in the beauty and personal care sector, her extensive knowledge delivers in-depth commentary and analysis to highlight current trends and add expert context to the numbers.

The prestige sector saw a 1% growth in value in 2018 as premium brands continue to have a high quality image among consumers. Indeed, usage of premium brands has shown a rise across all sectors, with fragrances remaining the most popular category.

Bricks-and-mortar stores remain essential for both the purchase and browsing of premium brands, highlighting the need for brands to continue to work with retailers to offer a more experiential shopping experience.

For more information on the report, see here.

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