Frost & Sullivan says multifunctional surfactants have added value to the market
According to new analysis from growth partnership company Frost & Sullivan, Brazil’s burgeoning middle class is driving growth and innovation in the country’s surfactants market. The Analysis of the Brazilian surfactants market report found that the market earned revenues of over $1.31bn in 2011 and Frost & Sullivan expects this to reach $1.9bn in 2018.
An expanding middle class which currently accounts for more than 55% of the total population, alongside higher incomes and an ageing population increasingly concerned by health and beauty issues have fueled the adoption of surfactants in general, with personal care being among the most popular end uses.
“Consumers demand additional utilities from these products [surfactants], including cosmetic and health benefits,” said Frost & Sullivan industry analyst Lisse de Oliveira. “This has encouraged the development of multifunctional surfactants, which have significantly added value to the market.”
While the report warns of the negative impact that poor quality, illegal personal care products – which account for an imprecise but considerable share of the market – may have on the supply chain, Oliveira added: “Fueled by increasing recognition in the market, popular brands and private labels that offer superior products at competitive prices will fare well, especially among the lower income class. Therefore companies should invest more in the research and development of new raw material solutions.”