Deal will see Italian fragrance licensor manufacture and distribute fragrances
Italian leather goods brand Braccialini has signed a long-term licensing deal with Italian fragrance licensor Eurocosmesi to manufacture and distribute its fragrances.
The first juice is due to come out in 2015. “We are very pleased,” said CEO Richard Braccialini. “This partnership increases the visibility and perceived value of our brand, thanks to our synergies with a prestigious partner, with whom we are in complete harmony.” The company’s earlier fragrance, Braccialini Women, was created under licence with Schiapparelli Pikenz in 2008.