Body care sales increase as consumers embrace the global wellness trend


From gym boosters to formulations for a good night’s sleep, lifestyle-enhancing body care products are flying off shelves, as Kathleen Armstrong writes

Body care sales increase as consumers embrace the global wellness trend

Sales of body care products rose globally in 2016, achieving total revenue of US$16.2bn, up 4.1% on the previous year’s results.

Leading the charge was the Middle East & Africa where body care product use went up 9% in value to reach $1.5bn. However, the biggest impact on total value was the sales spike in Asia Pacific, which rose 5% in 2016 to reach $3.1bn.

Anti-cellulite and firming body care products made up 14.6% of the total body care results, but the use of these sorts of products ranged widely between regions.

In Australasia and North America, anti-cellulite and firming products made up 5.7% and 2.2% of total sales respectively, while in Eastern Europe and Western Europe they accounted for around a quarter of sales – and it was a similar result for Asia Pacific where 23.1% of all body care sales were for anti-cellulite and firming products.

For AmorePacific brands, however, it is moisturisation that is taking pride of place in body care. Illi’s Ultra Repair line features...

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