Body care, Italy, 2016

Sales rose 3% to €1.3274bn, with growth driven by sunscreens and deodorants

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There were signs of health in Italy’s body care market as sales rose 3% to €1.3274bn, reversing the decline that plagued the previous few years, according to Cosmetica Italia figures. Growth was driven by the two largest sub-categories – sunscreens and pigmenting products – which rose 9.4% to €402.3m, and deodorants and antiperspirants, which edged up 1.1% to €409.6m. Body waters and oils also showed strong growth, with sales climbing 7.6% to €30.4m, and multi-purpose creams shot up 6.3% to €79.6m. In fact, unlike 2014 when all sub-categories fell in value, in 2015 only three showed any negativity: anti-cellulite products (-7.1%), hair removers (-0.7%) and moisturisers, nutrients and exfoliant scrubs (-0.5%).

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