The British Beauty Council (BBC) has appointed a roster of leading beauty professionals as ambassadors to champion British beauty globally.
Make-up artist and brand creator Bobbi Brown, influencer and Skin Rocks owner Caroline Hirons, celebrity hairstylist Sam McKnight and make-up artist Mary Greenwell are among the new line-up of ambassadors.
This Works founder Kathy Phillips, Beauty Pie founder Marcia Kilgore and beauty journalist and diversity advocate Ateh Jewel have also been chosen for their global influence, according to the industry body.
They will use their platforms to bring awareness of the BBC’s work, which aims to represent the voices of the beauty industry at a government level, to an international audience.
Jones Road founder Brown will be the BBC’s first US ambassador, and said she will use the opportunity to “support and grow brands and beauty experts [she] believes in”.
“I’m excited to work with Millie [Kendall, BBC founder] and the team at the council to see how this role can make a difference to the British beauty industry on a global scale,” said Brown.
Describing herself as an ‘Anglophile’, Brown added: “I love the cool aesthetic of British design and British beauty so this is set to be a really exciting partnership.”
Her appointment comes as ‘Brit beauty’ is said to be growing in cult status among US consumers, with one in ten US women describing British beauty as ‘game changing’ according to findings from skin care brand No7.
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Skin Rocks founder Hirons, meanwhile, has worked with the BBC since 2018 as part of its Advisory Board, alongside McKnight, Greenwell, Phillips, Kilgore and Jewel.
“I am delighted to have the opportunity to become one of the first British Beauty Council Ambassadors and to take on this increased responsibility,” said Hirons.
“I will continue to work with the organisation to establish and maintain beauty industry standards and positioning across the UK and overseas.
“The beauty industry is one of the most dynamic, inclusive and profitable in the world and I look forward to working with the Council to showcase and elevate every facet it has to offer.”