Bleach London launches US platform

The colourful hair brand's dedicated site for the market incorporates digital salon services

Bleach London is introducing a dedicated US platform this month, which brings together a host of novel services.

The hair care and colour brand says the move will allow its customers stateside to shop its range of bleach, toners, colour and care products, while providing a guide through the at-home dyeing process with innovative new interactive and digital salon services.

Customers will be able to easily access expert advice from a Bleach stylist with the introduction of next-generation, digital DIY e-tools, such as The Hair Line, via which people can book complimentary one-to-one video consultations with Bleach stylists, and The Hair Quiz, which creates a personalised prescription of Bleach products.

Bleach London was founded ten years ago by hairstylist Alex Brownsell as the world’s first salon focused on colouring rather than cutting.