Birchbox unveils incubator initiative for new beauty brands


New Birchbox Breakthrough mentoring programme has been created to help bring new beauty brands to market

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Beauty subscription box provider Birchbox has developed a new mentoring programme designed to help beauty entrepreneurs in the UK.

The new campaign, Birchbox Breakthrough, will offer emerging brands the opportunity to gain insight and experience form an expert advisory panel of beauty industry experts including Birchbox UK MD Sally Scott; Francesca White, beauty editor and brand consultant; Selma Terzic, CEO of QMS Medicosmetics and Iconic London; and co-founder of Balance Me Clare Hopkins.

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