Biotherm recruits Victoria's Secret model for latest campaign

By Sarah Parsons | Published: 16-May-2017

Elsa Hosk was appointed by the company to promote its #LifePlanktonQuest marketing story

Biotherm recently enlisted Victoria’s Secret angel Elsa Hosk to help promote its #LifePlanktonQuest campaign.

The skin care brand took the Swedish model to the French Pyrenees to promote its origins. The location is similar to where founder Jos Jullien is said to have discovered the healing properties of plankton.

“Biotherm’s Life Plankton Quest was absolutely amazing. I was impressed by the captivating yet unknown story Biotherm has to tell and I felt honored spending my day in the beautiful and regenerating nature of the French Pyrenees to discover the healing power of Life Plankton”, said Hosk.

A post shared by elsa hosk (@hoskelsa) on

As well as the relevant hashtag, Hosk posted several backstage pictures from the event on her Instagram account, which has 3.5 million followers.

She was joined by international influencers, beauty editors and scientists to learn the history of the brand.

Global General Manager David Fridlevski said: “Biotherm has an exciting story to tell. I was overwhelmed by the positive feedback from our guests who loved to discover the brand’s origin and the healing properties of our best kept beauty secret in the beauty industry: Life Plankton.”

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