Best face forward - innovation helps boost sales of selective foundations in France

Published: 10-Dec-2018

Innovation in new textures and formats has seen the number of launches jump to 80 over last year.

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The sale of selective foundations in France increased by 4% between August 2017 and August 2018, according to a new survey by NPD.

It says the increase was boosted by innovations in texture and format.

The foundation segment represents an annual market of €110m, says the analyst and the year saw the releases of 80 new products compared with 39 the year before, while the range of tints increased by over 330 - nearly 100 more than the year before.

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