Bespoke beauty: The ‘world’s first’ online customised mascara service is here

By Sarah Parsons | Published: 11-Dec-2017
Colour Cosmetics Marketing

The new digital service by Eyeko aims to streamline the hunt for the perfect mascara

You need to be a subscriber to read this article.
Click here to find out more.

Type “find the perfect mascara” into Google’s search bar and consumers will be confronted by more than 4.93 million results – and that’s before they get overwhelmed by the ploretha of products in-store.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
  • Companies:
  • Eyeko
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

9 beauty brands experimenting with NPD

Read more
From brands jumping on the ‘clean’ beauty movement to first-time formulas from hair care favourites, Cosmetics Business rounds up the newest beauty launches on the market this week

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Glossier reopens UK Black Beauty Grant Programme In partnership with Black Girl Fest, the brand is looking to once again provide funding to five ‘early stage’ Black beauty founders in the UK
  2. Cosmetics Business reveals the top 5 male grooming trends of 2024 in new report From the #looksmaxxing phenomenon and its impact on Alpha boys, to the rise of whole body deodorants, male grooming trends are evolving fast
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Press-on nails: the beauty industry’s unexpected new power player Press-on nails have soared in popularity as a result of changing consumer tastes, with giant and niche brands alike now getting in on the action
  4. Pure Beauty Global Awards 2024 finalists announced! The Pure Beauty editorial team has announced the best in the industry, now it is up to the expert judging panel to decide the winners

Upcoming event

CCE Safety Assessment Module 3, Toxicology 2

23 April 2024 | Virtual See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

9 beauty brands experimenting with NPD

From brands jumping on the ‘clean’ beauty movement to first-time formulas from hair care favourites, Cosmetics Business rounds up the newest beauty launches on the market this week
Colour Cosmetics

The Hut Group acquires cosmetics brand Eyeko

The cosmetics brand famed for its eye products builds on The Hut Group’s expansion into the beauty brand sector
Colour Cosmetics

Eyeko’s Lash Alert mascara sells out in record speed

The exclusive product launched during London Fashion Week and was an instant hit with consumers
Colour Cosmetics

Eyeko partners with Colette

Cosmetics brand creates a bespoke mascara with cult French store Colette
Colour Cosmetics

Alexa Chung pairs fashion and beauty looks with Villoid app

The British model has co-founded an app featuring Eyeko, Rimmel, NARS and L'Oréal
You need to be a subscriber to read this article.
Click here to find out more.
Research & Development

Eyeko reveals why having an eye for innovation pays off

The brand recently unveiled its new Bespoke Mascara Service
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Eyeing up new opportunities

Eye cosmetics brand co-founder Nina Leykind on her quest to create the perfect mascara
Subscribe now