Benefit selects Keenpac to make 'bunny ear' product bags


Magic-themed bag features felt rabbit ears tied up with a white grosgrain ribbon

UK based retail and product packaging specialist Keenpac has created a bag design for Benefit Cosmetics’ new brow products.

The brow products were launched in packaging that was based on a theme of magic, in line with Benefit’s key marketing statement ‘magically transforming brows since 1976’.

Keenpac was therefore selected to produce bags around the same theme that would be given to consumers who buy products from the range.

The end result is Keenpac’s magic hat bag, which features stick-out felt rabbit ears as the bag handles. The bag is branded with Benefit imagery and branding and shows the hashtag #benefitbrows.

Matt laminated, the bag is made from 350gsm art board for the outer material and a lighter weight art paper for the inner.

Adding a finishing touch, the rabbit ear handles, which are screen printed pink, are tied with a white grosgrain ribbon.

Sign up for your free email newsletter

The finished bags are currently on display in Benefit concessions throughout the UK.