Benefit Cosmetics has expanded its eyebrow collection with thirteen new products. The expanded Benefit Brow Collection includes 13 new products in six shades.
The range includes: ka-Brow (£18.50) – a cream gel colour with brush; high brow & high brow glow (£17.50) – highlighting pencils; ready, set, BROW! (£18.50) – an invisible shaping and setting gel; precisely, my brow pencil (£18.50) – a defining pencil; 3D BROWtones (£18.50) – a highligher; goof proof brow pencil (£18.50) – a filling and shaping pencil; BROWVO! conditioning primer (£21.50); brow zings (£24.50) – a taming and shaping kit; gimme brow (£18.50) – a volumising fibre gel; a grooming tweezer and brush (£15.50); an angled brow brush and spoolie (£15.50) and an all-purpose sharpener (£4).
Benefit spent three years developing the range, and says that the collection includes: “High performing formulas, custom-designed applicators and mistake-proof shades”. The new range is designed to help consumers become “their own brow expert”.
Benefit already has several best-selling brow products, and has around 1,800 BrowBar beauty lounges across the world.
The range will launch in stores on 24 June 2016.
