Benefit is all smiles as it launches new Hello Happy foundation

The LVMH-owned make-up brand has debuted its new soft blur foundation

Benefit has launched its new Hello Happy Soft Blur Foundation (£25.50).

The range features 12 shades offering light-medium coverage and SPF15 protection.

With optical blurring spheres, the foundation is said to softly diffuse light to create a blurred effect on skin.

In self-evaluation testing, 99% of consumers said the new product feels weightless on skin, while 98% said it feels breathable.

The product comes packaged in a square bottle, with a white smiley face on the back, and metallic coloured lids.

Hello Happy joins Benefit’s other foundations, including Oxygen Wow, Hello Flawless and Big Easy.

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