Benefit Cosmetics tests waters of voice marketing with new sample service

By Sarah Parsons 12-Mar-2019

In partnership with Send Me A Sample, the eyebrow specialist make-up brand is beginning to harness the power of Alexa and Google Assistant's voice technology

via Instagram/@ benefitcosmeticsuk

Marketers at Benefit Cosmetics have ventured into voice technology by partnering with digital sampling company Send Me A Sample.

Consumers with Google Assistant or Alexa can now say to their voice assistant ‘send me a sample of Benefit POREfessional’ – the brand’s best selling primer – and indicate their desired delivery address to receive the complimentary product.

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“At Benefit Cosmetics, sampling is essential for us as a way to...

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